TikTok was conducting tests to allow users to play the game in their video-sharing program in Vietnam, which is part of plans for a major push into the game, said four people familiar with the matter.
Placing games on its platform would increase advertising revenue as well as the amount of time users spend in the app – one of the most popular in the world with more than a billion active users per month.
In Vietnam, which has a technology-savvy population, 70% of citizens under the age of 35 are an attractive market for social networking platforms such as TikTok, Facebook, YouTube and Google.
TikTok, owned by Chinese company ByteDance, plans to expand the game more widely in Southeast Asia, people say. Two of them said that this step could take place in the third quarter.
Sources refused to be identified because the information has not been disclosed yet.
A TikTok spokesman said the company had tested the inclusion of HTML5 games in its app through links with third-party game developers and studios such as Zynga, but declined to comment on its plans regarding Vietnam or its broader gaming ambitions.
“We are always looking for ways to enrich our platform and regularly test new features and integrations that bring value to our community,” a spokesman said in an email.
ByteDance did not respond to a request for comment.
It is unknown what TikTok’s plans are to deploy gaming features in other markets. Although TikTok users can watch the games being broadcast, in most regions they cannot play games in the TikTok app. – Josh E and Fuong Nguyen, (c) 2022 Reuters