Tractor Outdoor recently launched an after-sales service platform that will simplify the production process by ensuring that the level of service it provides to its customers remains consistently high.

Developed in partnership with private developer and managed by Tractor Outdoor’s national operations manager Troy Nidra, the system, dubbed “Tractor,” brings together the production and operations departments of the media owner.

Nydri explains: “In the field outside the home (OOH) production is an extremely hard work of an administrator.

“Important information and updates need to be constantly communicated to various stakeholders such as customers and suppliers. It is extremely important that there are no mistakes and omissions in this feedback cycle, as this can lead to serious problems in the deployment of production.

Nidri explains that previously this process was performed manually and was extremely time consuming and time consuming, while a common human error sometimes led to production delays.

“We have invited the developer to develop a platform for us that would allow us to overcome these obstacles, ensuring the consistency of all our operations so that we can provide high quality service to our customers.”

Ben Harris, managing director of Tractor Outdoor, says OOH and digital production outside the home (DOOH) have a certain process that needs to be followed to get the job done on time. “ProTractor has essentially automated and simplified these steps by acting as a central information hub for all the details of the work, as well as a communication tool.”

The system offers a complete record of each media site. At the touch of a button, it can generate a production proposal, work card or flight confirmation and send them to the appropriate parties, updating stakeholders on the progress of work in real time.

It can also receive data on battles or site maintenance, allowing the user to receive immediate feedback.

Harris explains that the main advantage is the confidence for the business that all processes are performed properly and that nothing “slips through the cracks”. For customers, they are calm when they know exactly where their work is in the system. “They don’t need to monitor the status of work by phone or e-mail – they can just log in to find out exactly where the work is at any time,” he explains.

In conclusion, Harris comments: “We consider each of our customers a partner. By staying truly customer-focused, we can better meet their needs; developing our processes and investing in systems that always keep them at the center and at the center. ”

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