As sociologists and economists continue to analyze the post-COVID-19 landscape, the middle class is grappling with the economic challenges brought about by the pandemic. The impact is even more severe in less affluent countries.
The pandemic has tightened its grip: incomes have decreased or stalled, shopping options are limited, and small and medium-sized businesses are calculating their losses. However, not all sectors have been equally affected. Some are even experiencing growth in revenue and user traffic.
Sectors That Have Thrived
With many people confined to their homes as mandated by health organizations and governments, the Internet has become the primary means of communication, entertainment, personal development, and work. Recent figures show a 50-70% increase in visits to online resources, while the commercial income for companies in these sectors has surged fivefold.
Given the heightened demand for online services, it’s unsurprising that various Internet platforms are thriving. Notable areas of growth include:
- Online learning platforms and courses
- Online dating
- The adult industry
- Online gaming
- Webcam services
- Online gambling
- Streaming services
- Insurance
Interest in cryptocurrency exchanges and trading platforms has also increased, impacting online traffic, particularly for online casinos.
The Gambling Boom: Changes in Online Casino Traffic
As people have spent more time at home, online traffic has surged. Gambling platforms have seen an influx of new visitors, partly because many land-based casino patrons have shifted to online platforms. The increase in players has led to more frequent online poker tournaments and the official legalization of online casinos in some countries like Belarus, while others, like Armenia, have delayed imposing restrictions.
Reports indicate that traffic to gambling sites has risen by 10-15%, with online casinos and poker rooms experiencing record levels of engagement in March. However, a decline is anticipated in April due to player fatigue and stricter online gambling regulations.
Where Traffic Is Highest
While land-based casinos face significant challenges, online gambling has helped offset some losses. The level of traffic growth varies by country, depending on local regulations. Favorable conditions for online gambling growth are observed in:
- Italy
- Spain
- India
- Philippines
- Belarus
- Georgia
- USA
Conversely, countries like Latvia have imposed strict regulations on online gambling, leading to job losses and restricted growth in the sector. Georgia and Armenia have also considered limiting online casinos, with Armenia’s authorities expressing concerns about the industry’s impact.
High Traffic but Low Revenue?
Despite increased traffic, the financial outlook for online gambling is mixed. Countries with unstable currencies face challenges, as the rising dollar can complicate costs for platforms that operate in local currencies. Analysts from H2 Gambling Capital predict a potential drop in global gambling revenues to 2016 levels due to operator closures, regulatory restrictions, and currency fluctuations.
While some top online casinos, like Queenofluck, report a 40% increase in player numbers and a 20% rise in bets, overall gross income remains stable. This suggests that while traffic is up, profitability remains uncertain.
Gambling in Isolation
The pandemic has affected all sectors, including gambling. Operators are using various strategies to attract players, such as tournaments and promotions. The heightened interest in gambling is driven by boredom and a desire for distraction during isolation. Casinos are responding with enticing content and bonuses.
Casino Content Strategy
Affiliates have leveraged pandemic-related keywords to boost their rankings, playing a crucial role in promoting online platforms. However, not all operators embrace this strategy. Gaming Innovation Group, for example, has developed software to monitor affiliate activities.
Game themes have shifted to match the current mood, with players seeking adrenaline and excitement. Slots themed around apocalyptic scenarios, viruses, and blockades are gaining popularity, reflecting a demand for new experiences. Developers and casinos are focusing on creating engaging and relevant content.
Final Thoughts
The pandemic has triggered a series of irreversible changes across various sectors, including gambling. While some industries have struggled, others, like online education, insurance, and gambling, have flourished. Online gambling, in particular, offers a welcome distraction for those seeking relief from the ongoing challenges. Companies are adapting through innovative marketing strategies, new game content, and thoughtful bonus programs. Despite the growth, online gambling faces challenges in certain regions due to regulatory constraints.