Restless General Masmart Game merchandise chain has rebuilt its website with a focus on e-commerce as part of a rotation strategy.

The updated website, Massmart said in a statement Tuesday, is part of Game’s goal of becoming “a leading retail amnichannel retailer.” The new e-commerce platform of the game was supported by investments from Massmart, the cost of which is not disclosed, as well as a special support team from the global technology center Walmart in Bangalore, India. American retail giant Walmart is a controlling shareholder of Massmart.

“The website is equipped with new features, functions and product categories aimed at providing a more streamlined experience for customers,” Masmart said.

“Although the original Game website offered basic e-commerce functionality, the new site offers an improved experience that includes advanced search logic, order tracking, online returns, a completely new pickup option for customers and categories previously unavailable online – for example, alcohol and clothing, both of which work well for retailers, ”he added.

The website has “intelligent system logic” that allows you to geolocate products for faster and more efficient deliveries and upgrade inventory availability in near real time.

The seller will also offer a pickup feature in some stores where customers can place an order online and pick up at the store. It is available in 20 stores, and additional stores will be deployed throughout 2022. “This is a feature we’re especially excited about because our consumers have been interested in it for a while,” said Andrew Stein, vice president for gaming at Massmart.

“The website will continue to evolve, new features are added every month as we continue to strive to stay relevant, transform our business and grow along with our consumers. Our goal is to provide a more convenient shopping experience for all our customers, ”Stein said. – © 2022 NewsCentral Media

Now read: The game leaves Massmart bloodied and bruised

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