The African Hospitality Investment Forum (AHIF) will return as a personal event in 2022, to be held November 2-4 at the luxurious Fairmont Taghazout Bay, a five-star resort with leisure and business facilities, near Agadir.

AHIF is a major meeting place for leaders in the hospitality sector in Africa, attracting investors in hotels and real estate, owners and developers, CEOs of global hotel operators and renowned advisory services from across the African continent and beyond. The event creates dialogue and deals between international investors and hospitality owners across the African continent. To date, the main sponsors of this year are Host Partner, SMIT and Platinum Sponsors, Radisson and IHG.

Imad Barracad, Chairman and CEO of SMIT, said: “We are delighted to re-adopt AHIF and demonstrate the opportunities that are available to investors outside the famous cities of Casablanca and Marrakech. As a country, we are investing billions along the south coast of Morocco and we look forward to welcoming the luminaries of the African hospitality industry to showcase opportunities, build relationships with them and assure them that Morocco is a place they must prioritize for new initiatives . ».

Morocco is a great example of the benefits that tourism can bring to a country’s economy and its investment attractiveness. Prior to the pandemic, the World Travel and Tourism Council (WTTC) reported that the travel and tourism sector was responsible for 21.2% of the country’s export earnings, $ 10.0 billion. In 2019, the industry was worth $ 14.6 billion, accounting for 12.1% of Morocco’s GDP, and providing 1.3 million jobs, accounting for 12.3% of total employment.

According to the World Bank, tourism is expected to be the main driver of the country’s economy this year. In 2021, Morocco’s GDP growth bounced to 7.4%, helping the country recover most of the production and job losses caused by the COVID-19 crisis. However, as real GDP is still 6.4% below the pandemic trend, this is encouraging for those looking to invest.

Matthew Weichs, Managing Director of The Bench, which organizes AHIF, said: “Holding AHIF in Tagazut will allow us to increase networking opportunities as part of the event. We want to make full use of the resort and include in our program conversations on the lawn or by the pool and activities such as golf, tennis or yoga. In addition to keynote presentations, panel discussions and showcases, we offer our attendees a truly exciting AHIF experience. As we understand, nothing corresponds to a personal event when it comes to understanding current issues, assessing market sentiment, exchanging ideas and meeting with potential new business partners.

A recent meeting of the AHIF Advisory Board, consisting of a select group of senior industry leaders, including: Mossadeck Bally, Founder and CEO, Azalai Hotels Group; Rahul Chaudhary, CEO and MD, CG Corp Global & CG Hospitality Holdings; Olivier Grane, Managing Partner and CEO of Kasada Capital Management; Leila Farah Makadem, Director-General for South Africa, African Development Bank; and Graham Wood, CEO of Sun International; agreed that the main topics of discussion at the conference in November this year should include:

  • Incentives for public sector investment in tourism
  • Global Economic Review of Africa
  • Investors’ view of opportunities
  • Emergency planning and crisis management
  • Alternative business models are a franchise against management
  • Brand localization
  • The growth of alternative housing
  • Sustainability in hospitality

In addition to investing in hotels and destinations, the AHIF 2022 program will include a broad overview of hospitality from aviation to culinary experiences, as well as from contingency planning to foreign investment in Morocco.

In addition to the personal event, AHIF Marketspace’s two virtual events will delve deep into specific regions of Morocco and showcase projects that are ripe for immediate investment. The first AHIF Marketspace market will take place on June 15 (09:45 – 12:30 GMT + 1) with a focus on Helmim Wed Noun, a city in southern Morocco that is often known as the Gateway to the Desert. With a new airport, Helmim is one of the most promising beach destinations in Morocco, and, with a government investment plan of $ 1.2 billion, it aims to become one of the main destinations in the Kingdom.

These short 2-hour virtual events before AHIF will be free to attend and provide additional points of contact for the AHIF community. Submitted projects will be uploaded to a secure platform with additional financial and project information for investor review. There they can also request private meetings with project owners if they are comfortable. Next will be Marketspace webinars on specific regions of Africa and the Middle East, which will give investors, owners, developers an online catalog of proven projects that can be invested.

Registration for AHIF is now open at

Distributed by APO Group on behalf of Bench Events.

For more information and high-resolution images, please visit or contact:
Anya Spice
+34 (0) 6 7716 4441
[email protected]
David Tarsh
+44 (0) 7770 816 070
[email protected]

About The Bench:
Over the past 25 years, Bench has created a legacy of holding business forums and conferences in Europe, Africa, the Middle East and Latin America. He has built a reputation for hosting exciting virtual events, revitalizing workshops and innovative digital B2B strategies for his clients. His portfolio of live events includes: AHF, Adria Hotel Forum; AviaDev, African Aviation Development Conference; IDEEA, Hotel Investment Forum IDEEA; SAHIC, South American Hotel Investment Conference; SPACE, Conference on Investing in Efficient Buildings; SHIC, Saudi Arabian Hospitality Investment Conference; AHIF, African Hospitality Investment Forum; FIHA, Forum De L’Investissement Hotelier Africain; GRIF, the Global Restaurant Investment Forum and RENEW Real Estate for the New World. Since the start of the COVID-19 pandemic in early 2020, Bench Digital has successfully held seven fully virtual conferences attended by 626 international speakers and 30,023 business professionals from 140 countries.

About SMIT:
SMIT (Moroccan Tourism Development Agency) is a state-owned company responsible for tourism development in Morocco. Since its inception in 2007, SMIT has been actively pursuing Moroccan tourism strategy tasks through the development of tourism projects. Identifying and mobilizing land for development, market research and feasibility studies, promoting investment opportunities and expanding both private initiatives and public-private partnerships are key activities.

This press release was published by APO. The content is not controlled by the African Business Editorial Team, and the content has not been reviewed or validated by our editorial teams, proofreaders or factual verifications. The issuer is solely responsible for the content of this notice.

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