ASUS held its annual Productivity Day in South Africa this week, and the undisputed theme was ‘maximum power’.
Citizen was invited to attend the event held at Kwa Maritane Bush Lodge in Pilanesberg National Park.
ASUS expanded its collaboration with Intel and discussed ways to improve performance and innovation in various notebook and notebook series.
Performance all the way
Anyone from professionals and entrepreneurs to gamers and content creators will understand the value of high-performance laptops.
It’s more than just a buzzword, especially as applications become even more demanding. In fact, according to a Credit Suisse report, data usage will increase twentyfold over the next decade.
Additionally, a 2019 Kantar survey of more than 11,000 users in 10 countries found that performance was the most important feature when buying a new laptop.
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12th generation processors
ASUS and Intel have met this need during the pandemic by taking the top spot in the EMEA (Europe, Middle East and Africa) region for OLED laptops.
This is where collaboration pays off – 12th generation processors are equipped with Intel’s latest hybrid architecture and performance cores.
Performance cores are physically larger and designed for speed and efficiency, while efficiency cores are smaller and optimized for multi-core performance per watt.
Gamers and creators will also appreciate the H-series CPU’s base power of 45W, as well as the new 87-blade fans that keep noise levels close to 0 decibels.
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Battery life is equally demanding
The second most important feature of the new laptop is the battery life – especially for those of us who live in South Africa and have a reduced daily workload.
However, the latest processors also require additional power, which brings us to thermal research and cooling technologies.
Combined with ASUS’ own advanced cooling solutions, the 12th generation chips usher in a new era of innovative and efficient notebook solutions.
In addition to thinner blades, ASUS also uses dual heat pipes instead of single ones, as well as a new dual camera design.
This means that the latest laptops running on these components offer increased performance with minimal battery drain.
Laptop reviews
At the moment, the top performing laptops are the Zenbook Pro, Zenbook Pro Flip and Zenbook Pro Duo, followed by the Vivobook Pro, Vivobook S and Vivobook X.
We are in Citizen personally reviewed the Zenbook Pro 14 Duo, Zenbook 14x OLED, as well as the Pro 16X OLED and Zenbook Flip, among others.
We’re also excited about the Zenbook 17 Fold – the world’s first foldable laptop!
What do you prefer in a laptop?
Productivity? Battery life? Anything else? Tell us: hello@citizen.co.za
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