Paul Sowers writes through VentureBeat: A few frosty years were for Elastic and Amazon’s cloud computing division from Amazon, and the duo often broke down over various issues concerning the former Elastic open source search engine – Elasticsearch. To shorten the history of war and peace, Amazon introduced its own managed Elasticsearch service called the Amazon Elasticsearch Service back in 2015, and in subsequent years the “confusion” it caused (among other tricks) in the cloud eventually led Elastic to transition Elasticsearch from open source to “free and open” (i.e. less permitted license), giving more control over how global cloud giants can use the product and the name Elasticsearch. In response, Amazon launched an “fork” Elasticsearch called OpenSearch, and the two companies finally settled a long-standing trademark dispute, which effectively meant that Amazon would stop associating the Elasticsearch brand with Amazon’s own products. This was an important last part of the kissing and makeup puzzle, as it meant that customers looking for the fully managed Elasticsearch (Elastic Cloud) service on the AWS Marketplace would also not stumble upon an Amazon incarnation and wonder which one they were really looking for.

Move on to the present day and you are unlikely to know that once two companies were in dispute. Over the past year, Elastic and Amazon have worked together to bring a variety of technologies and integrations to market, and they have worked to make it easier for their common customers to connect to Elastic Cloud in Amazon’s infrastructure. Building on last month’s commitment to make AWS and Elastic work even better together, Elastic and AWS today announced an even deeper collaboration to “build, sell and deliver” seamless access to Elastic Cloud on AWS. In essence, this means the two companies will go full force on their sales and marketing “market entry” strategies – this includes a new free 7-day trial for customers who want to try Elastic Cloud directly from the AWS Marketplace.

In addition, AWS is committed to working with Elastic to build new businesses in various Amazon cloud-focused sales organizations, a direct result of Elastic’s accession to the AWS ISV Accelerate program. All this is made possible by the clear and distinct products that now exist – Amazon has OpenSearch, and Elastic – Elasticsearch, which greatly facilitates collaboration. What does Amazon get for all this? “Simply put, companies that access Elastic’s services in the AWS infrastructure result in high cloud consumption, which spills over into ka-jing for Amazon,” Sawers adds.

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