A new board has been announced for the Mobile Marketing Association (MMA) SA. The 20-strong board, appointed for a two-year term, will be chaired by MMA SA chairman Vincent Maher, chief digital officer at Multichoice Group.
Maher says the new board will work very closely with MMA SA to shape their contribution to the local marketing industry.
“The new board has extensive experience in marketing and digital innovation across retail, FMCG, financial institutions, broadcasting, publishing and agencies.
“All members are actively involved in leading marketing and digital transformations in their respective corporations and industries and have a wealth of practical experience and ideas to contribute in support of MMA SA’s goals,” he says.
MMA SA Council 2022
- Vincent Maher: Chief Executive Digital (Chairman Nominee), MultiChoice Group
- Bruno Bertrand, Digital Commerce Marketing Director (Designated Vice Chairman), The Estee Lauder Company
- Enver Groenewald, (Honorary Chairman), Growth and Performance Strategy Consultant
- Louise Mazinter, (Honorary Chair), Chief Development Officer, 42Markets
- Beyers van der Merwe, CEO/Marketing Director of Pep
- Dudu Mahola, Marketing Director, Samsung South Africa
- Elizmo Nolte, Head of Marketing Meta (formally Facebook)
- Darren Hampton, GM Digital Marketing, Nandos Africa, India and Middle East
- Lungo Ngchime, Director, Media and Digital Center, Unilever
- Heidi Brower, Chief Marketing Officer and Corporate Affairs, Hollard Insurance
- Denver Daniels, Senior Manager, Mobile Advertising, MTN SA
- Yaron Assabi, CEO of Digital Solutions Group
- Andrew Kramer, MD, Digital Turbine
- Audrey Naidoo, Head of Digital Marketing, Absa
- Sagren Pater, Executive Head: Platforms and Channel Management, Standard Bank South Africa
- Daniel Courtney, Group Executive, Digital Marketing, MultiChoice Group
- Raymond Buckle, Silverstone
- Rick Joubert, Yonder CEO
- James McDonald, Senior Business Solutions Manager, SAS
- Kerry Ho-Van Rensburg, Head of Marketing, Ignition Group
Management of strategic direction
Board members represent a variety of sectors and hold leadership or management positions, and nominees were selected for their alignment with MMA’s mission and for their active involvement and contribution to the South African marketing industry.
As board members, they will draw on their experience and understanding of the industry to guide the strategic direction of MMA SA during their two-year tenure. They will direct the organization’s focus to production goals and take on a number of initiatives in the country aimed at strengthening and integrating the marketing industry
Global MMA programs and research
The board will ensure that relevant global MMA programs and research studies are used locally to benefit and help marketers make better business decisions.
Projects that will be managed by the council this year include data development, brand as a performance research initiative, the foundations of growth marketing, the emergence of Web 3 – the marketer’s guide and finally the establishment of Africa’s most authoritative case study center for digital companies, highlighting innovation and describing company effectiveness despite their business impact, as reported in Warc & MMA’s annual partnership for the Business Impact Index (BII), Smarties is the first and only global mobile marketing index that identifies, ranks and rewards the best agencies.
“We are very excited to partner with the talented group of people who make up our new board of directors. To understand the pain points and challenges facing marketers today puts MMA SA in a strong position to lead the industry, how to adapt to new technologies, face the minefield of data and most importantly, establish consistency in how we measure and linking marketing spend to a successful business outcome,” says Sarah Uttermark of MMA.
