After a rigorous submission process, Eclipse Communications will add Nando’s brand restaurant to its full list of customers. The scope of work will include receiving key messages outlined in Nando’s calendar of marketing priorities, using sponsorships and activities, company communications, product launches and new and refurbished restaurants, reputation management and creative ideas and PR-led companies.

“The application process was very competitive and rigorous, with several stages and testing scenarios. However, we were very convinced of the creative concepts and solutions based on the values ​​we offered, and we are very pleased that this has been recognized by the Nando team, ”explains Cheryl Reddy, Managing Partner of Eclipse Communications and Lead Africa Manager.

Nando CEO of Marketing: Brand Strategy and Communication, Justin Cullinan, says: “As a very beloved and deeply recognizable brand in the South African landscape, we are very careful in choosing partners for the agency. We are, of course, very serious about the role of PR in the development of brand communications. We were looking for an agency that wants to constantly maintain an envelope for Nando’s and a partner who understands the importance of big and small ideas that allow Nando’s to add value to the lives of our consumers and South Africans in general. ”

Reflecting on what Nando’s introduction to Eclipse Communications and its future means, Reddy says: “This is an exciting time for our agency and we are determined to use the momentum gained to continue Eclipse Communications as a leading full-service agency. . across Africa and beyond.

“While we are all certainly passionate about providing this new business, we are also clear-minded about the work that awaits us. Using our adaptive team as well as their collective institutional knowledge, we will strive for Nando’s growth and realize our vision of our new client, ”she concludes.

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