Homeland presenter Minnie Dlamini has confirmed that her skin care product MD Body South Africa has been discontinued, responding to allegations made City press that her skin care brand was off the retail shelves.
In a recent interview with celebrity commentator Nono D on her YouTube channel, the media personality revealed that she had to shut down her company and that it was a great learning curve.
“We had to liquidate the company”
“MD Body South Africa has sadly come to an end. The company had to be liquidated. Things happen. Working with people doesn’t always end well. It’s been a great learning curve for me and with everything that happens in life I always say it’s a learning curve and an opportunity to learn how to do things better.
“This experience taught me what retail spaces look like. Who are the people who make the most money. You know, we’re very excited to own the equity and own the brand, but that’s not necessarily where the money is,” Minnie said
MD Skincare was launched in June 2019 and the range consisted of Eviolin-enriched body lotions, soaps and body washes in three variants of Cocoa Crystal, Rose Quartz and Tropical Topaz, retailing from R15 to R39.
The skin care products were sold in stores such as Shoprite and Clicks.
Social media accounts have been deleted
The skin care company’s social media accounts have since been taken down, including its website.
According to City Press, a company audit report found that Dlamini’s company, which was registered as a new private entity, is currently doing business after being almost deregistered in 2018 and again in 2020 due to non-payment annual profit.
The publication further referred to There is no love lost the manufacturer received many emails in 2018 and 2020 before the company was flagged for deregistration due to annual return inconsistencies.
Despite her skin care business failing, Minnie opened a new premium lifestyle location in Pretoria earlier this month.
She has acquired an ownership stake in her new business venture The Mansion, Centurion restaurant and nightclub, targeting the young affluent African market, Sunday World reports.
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