Information Resources, Inc. (IRI), a global provider of market analysis data to consumer, retail and media companies, and The NPD Group (NPD), a global provider of market information and consulting services in more than 20 industries, have signed a merger agreement.

Kirk Perry, president and CEO of IRI, will become the CEO of the combined company. Source: Business Wire

The terms of the deal are not disclosed, however a Bloomberg the report estimates the combined organization at more than $ 8 billion.

According to the companies, the combined organization will create a leading global provider of technology, analytics and data, which offers customers an insight into the general trends of retail purchases and consumption based on advanced forecasting analytics on the technology platform IRI Liquid Data.

Combining additional data assets across a wide range of industries on a sophisticated data visualization platform, the combined business is expected to enable brands and retailers to collaborate, better serve their customers, respond to trends and use more powerful ideas to drive growth.

NPD provides market information and advisory services for public goods, including softlines, technology and retail, as well as service and nutrition. This will be combined with market measurements, supply chains and IRI media optimization solutions, technology platform, retail relationships and data assets for the CPG industry, which includes categories of grocery, convenience and over-the-counter health services.

Overview of the store

Kirk Perry, President and CEO of IRI, said: “This combination is a win-win for IRI, NPD, our customers and our teams as we bring together two industry leaders to offer the overall look of the store. We look forward to ‘ joining forces with the NPD team that brings experience in those parts of the store that IRI does not cover today.

“As the global retail industry continues to grow, IRI and NPD will have innovative technologies, analytics, data resources, talent and geographic reach to best support the growth of the world’s leading brands and retailers. Our combined organization will have a good position to continue innovation and success, backed by the expertise and resources of our new majority investor, Hellman & Friedman, along with our long-term partners in Vestar Capital and New Mountain Capital ”.

NPD CEO Karin Schonbart added: “We are excited to bring our companies together to provide customers with the tools and information they need to succeed amid changing consumer behavior. Both NPD and IRI share similar customer-focused, innovative and collaborative cultures. which makes this combination natural ”.

Hellman & Friedman will buy a majority stake in IRI

H&F, the world’s leading private investment company, will acquire a majority stake in IRI and merge IRI with the portfolio company H&F NPD. H&F will lead a ownership group consisting of existing long-term investors IRI Vestar Capital Partners and New Mountain Capital, which will retain significant investments in the combined company.

Upon completion of the transaction, H&F, Vestar and NMC will represent on the board of directors of the combined company.


Data technology stimulates agility in retail

Kirk Perry will become the CEO of the combined company and will serve on the board of directors. NPD Executive Chairman Todd Johnson will become chairman of the combined company, and Karin Schonbart will also serve on the board. Jeff Ansel, the current chairman of the IRI board, will also remain on the board of the combined company. Johnson and Schonbart continue to manage the NPD until the closure and will remain investors in the combined company.

The deal, which falls under normal closing conditions, is expected to close in the second half of 2022.

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