Tiger Brands Limited, South Africa’s largest food company, with a portfolio of South African brands such as Koo, Albany, Jungle Oats, All Gold and Crosse & Blackwell, has created an opportunity for a new top agency to join their sought after list of preferred agency partners.
Gray Advertising Africa has been notified that it has won the competition after seven of South Africa’s leading creative agencies went head-to-head with the Koo brand for the coveted spot.
“We are delighted to welcome the Gray team as Tiger Brands’ agency of record. It’s been a while since we hit the market to meet new agency partners and creative talent. The work presented by Gray was all that and more. We are thrilled to partner with Gray and look forward to the impact we will create with Paul and his team,” said Sarvesh Sitaram, Acting Chief Marketing Officer, Tiger Brands.
“The team has delivered a new creative platform for Koo that aligns with the passion and aspirations we have as a team at Tiger for this key brand in our portfolio. We are very excited to share the featured work with all South Africans who we know will love it as much as they love the Koo brand itself,” said Edna Mohale, Tiger Culinary Marketing Director.
Paul Jackson, CEO of Gray Advertising Africa, said: “We had so much fun working on the Koo site, we enjoyed lots of laughs at the agency and with Tiger Brands’ wonderful marketing team. Gray is incredibly proud of the quality of the work. production and for the award of this business. We have had fantastic chemistry with the Koo team from the start and look forward to a long and prosperous relationship in the years to come. I would like to thank the Tiger Brands marketing team for trusting us to be the custodians of some of South Africa’s most cherished heritage brands and for the opportunity to produce our brand’s famously efficient work.”
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