Flow Communications has won the environmental category of the prestigious International Public Relations Association (Ipra) Golden World Awards 2022 for its work on the Marine Protected Areas (MPA) Day campaign.
From left: Flow Managing Director Tiffany Turkington-Palmer, Content Director Edwina van der Burgh, Cape Town Manager Sarah-Jane Viljoen, PR Manager Caroline Smith, Finance Manager Mercy Moyo, Flow CEO Tara Turkington, CFO Saajida Suliman, Head of Design Elmarie Harrington , Project Manager Roshni Nana, Flow CTO Richard Frank, and Head of Project Management Gail Tanner
“We are delighted! This coveted international award is yet another reminder of how much we love what we do and the wonderful clients who partner with us and trust us to build exciting companies. This company was born out of the courage of a few dedicated and passionate people who worked on it for absolutely free,” says Flow CEO Tara Turkington.
Flow Managing Director Tiffany Turkington-Palmer says: “This is great news! It’s great to see our targeted campaigns doing so well this year, and the MPA Day campaign is a great example of that. We look forward to this year’s MPA Day, which will again take place on August 1.”
On 1 August 2021, South Africa celebrated Marine Protected Areas Day, MPA Day, the first event of its kind in the world. MPAs are coastal and ocean protected areas or “marine sanctuaries”. Flow Communications and Olivia Jones Communications were instrumental in months of planning and building the campaign, mainly using online communication channels such as social media and digital platforms to spread the word about the event.
The campaign was so successful that MPA Day has now become an annual event, this year expanding to eight countries outside of South Africa.
Marine biologist and MPA Day initiator Dr. Judy Mann-Lang says, “Our oceans need people who are passionate and creative, hardworking and brave. And we found all of these attributes in our MPA day communications partners, Flow Communications and Olivia Jones Communications. As conservationists, we knew we would need communication support from people who share our love of the ocean to make the world’s first Marine Protected Area Day a reality. MPA Day 2021 showed what can be achieved when people work together to achieve a goal. And what greater purpose than protecting our incredible oceans.”
Every year, the Ipra Award receives applications from agencies and organizations from all over the world. The competition to win one of these prestigious awards is fierce. On its website, Ipra says: “A jury of experienced communications professionals assesses the applications and shortlists the best. In the next phase, final winners are selected based on unique merit, relevance, specific objectives, creative strategies and tactics, and demonstrable results.”
Only two African firms were recognized at this year’s Ipra Awards, Flow Communications and BCW Africa, which won the Climate Change category. Other winners this year include: PR Consulting Dentsu Inc., BCW Germany, Irish Pharmaceutical Healthcare Association and others. The full list of Ipra winners can be seen here.
Last week, MPA Day won five coveted Prism Awards, South Africa’s most prestigious public relations awards:
- Gold: Environmental category
- Silver: Better use of event to create/change reputation (event management)
- Silver: NGO/NPC campaign
- Silver: PR on lanyard
- Bronze: South African Company of the Year