Play.co.za has been announced as the official sponsor of the ESPN Africa Boxing series.
The Walt Disney Company Africa and Play.co.za have announced that they have entered into a multi-event sponsorship deal for the popular ESPN Africa Boxing series. The agreement will officially begin with the ESPN Africa Boxing 21 event in Johannesburg on September 22, 2022.
Showcasing a diverse range of the continent’s top boxing talent and sanctioned by Boxing South Africa (BSA), ESPN Africa Boxing events are held every month on Thursday evenings. With five main event fights and two undercard fights on each card, ESPN Africa Boxing features male and female boxing talent from across Africa. The September event is the 21st iteration of the series.
The bouts are broadcast live on ESPN Africa (DStv 218, Starsat 248) due to the huge popularity of the sport on the continent, as well as on several broadcast partners around the world. ESPN provides a high-quality boxing viewing experience with premium broadcasts accompanied by backstage fanfare.
Play.co.za is launching this September as an innovative new gaming and betting platform offering fans eSports, live dealer games, lucky numbers and betting. Additional offers include promotional bonuses for participating in major tournaments and loyalty incentives for active fans.
“As a playful and community-driven brand that aims to disrupt the local gaming market, our goal is to create strategic partnerships with relevant organizations that not only resonate with our audience, but also share our values as a premium online entertainment platforms. We look forward to partnering with a prestigious tournament like ESPN Africa Boxing to showcase our continent’s talent and build relationships with die-hard boxing fans,” says JP van der Spuy, Founder and CEO of Play.co.za.
“ESPN is known for bringing the most exciting sports moments to sports fans across the continent, and ESPN Africa Boxing is just one prime example,” said Kyle De Klerk, director of sports commerce and business for The Walt Disney Company in Africa. “We are very excited to partner with Play.co.za on this popular and exciting franchise.”
As one of the world’s leading sports broadcasters, ESPN offers an unparalleled portfolio of sports content and documentaries to viewers around the world. In Africa, the broadcaster extends this offer by showing European football and various other international franchises such as the English Football League (EFL), Scottish Professional Football League (SPFL), Dutch Eredivisie and Major League Soccer (MLS), as well as various African sports tournaments. such as the Basketball Africa League (BAL) and the ESPN Africa Boxing series.
For news on ESPN Africa Boxing and other sports, fans can connect with @ESPNAfrica on Facebook, Twitter and Instagram or visit https://www.espn.com/.
