Electronic Arts is parting ways with FIFA’s world football governing body after nearly three decades of partnership and shutting down one of the world’s most successful video game franchises, which has sold billions of dollars.

EA has made a “significant offer” to FIFA for an eight-year exclusivity period in all FIFA gaming and eSports rights, but the football authority was reluctant to block all its rights to games and e-football from just one publisher, sources familiar with. this was announced on Tuesday.

Fifa has said it will launch new football video games developed by third-party studios and publishers, but added that it has given a new short-term extension to EA Sports to launch a new Fifa 23 game later this year.

EA signaled a few months ago that the relationship was coming to an end. The company’s current contract was due to expire after the World Cup in Qatar, the football organization was looking to increase revenue, and EA was pushing to expand the Fifa brand to new areas such as NFT and highlights of real games.

Fifa was looking for at least twice the more than $ 150 million it received annually from EA Sports, its largest commercial partner, the New York Times reported, adding that there were differing expectations as to what should be included in the new deal.

However, both subjects reportedly tuned in to maintain a partnership for next year’s Women’s World Cup.

EA has said it plans to launch a rebranded version of the game, EA Sports FC, in 2023, which will feature more than 300 licensing partners, including the Premier League, LaLiga and UEFA.

The licensing deals will help EA retain most of the world’s famous clubs and stars with their teams and leagues, even though the World Cup and other FIFA-controlled events will no longer be included, according to the NY Times. – Tiasi Dutta, (c) 2022 Reuters

Source by [author_name]

Previous articleNew Zealand provincial unions to vote on Silver Lake agreement next month – SABC News
Next article25 years after Harry Kasparov was hit by a computer, are cars still dangerous?