A marketing data and analytics company has sued the Federal Trade Commission, saying the agency is wrongfully threatening to sue it for marketing geolocation data that can be used to track customer visits to sensitive locations such as abortion clinics. . From the report: Kochava’s lawsuit was filed Friday in U.S. District Court in Idaho, where the company is based. The FTC did not immediately respond to requests for comment. Last week, the commission announced it would begin reviewing rules to protect the privacy of a range of consumer data. Kochava’s case represents an early salvo in a long-running fight over the privacy of some health care data online. In June, the U.S. Supreme Court eliminated the constitutional right to abortion, overturning the 1973 Roe v. Wade decision and leaving the legality of abortion up to the states. In response, President Biden issued an executive order encouraging the FTC to take new steps to protect consumers’ privacy when they seek information about reproductive health.

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